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Facebook Ads Retargeting For the Win!
Check out some of my Facebook ads success stories below! This is a funnel of 3 Facebook ads that I created for this client.We spent just over $1,000 on the 3 ads below and made back nearly $7000 in camp registrations!
Time frame: 3 days, December 2017
Audience: retargeting sales page visitors, email list and Facebook page engagement
Amount spent: $37
Amount earned: $693
Return on ad spend: 1872%
For this ad, I retargeted people who watched the 10+ seconds of the first video and who clicked that they were interested in the event ad. It led to the sales page where people could sign up.
Time frame: 4 days, June 2018
Audience: retargeting email list, Facebook followers and shop visitors
Amount spent: $281.56
Amount earned: $1811.15
Return on ad spend: 643
Case Study # 1 – Facebook Ads Success with just $1 per Day
this case study by Brian Carter, a prominent Facebook Marketing and Advertising Expert and Bestselling author of the book “ The Like Economy” showed that even investing a minimum of $1/day on Facebook Ads can give you a significant reach.
By consistently investing $1/day for 30 days, he was able to reach 120,000 people or 4000 people every day.
He in an active user of most advertising platforms and this is what he found as the cost to reach 1000 people using popular advertising channels.
Facebook Ads are far cheaper than the legacy advertising solutions (newspaper, tv, etc.), but also left behind its online competitors (Adwords and LinkedIn).
The objective of this case study or experiment was to show that even if you start with a minimal budget, Facebook Ads can still prove beneficial.
Most businesses can afford to spend $1/day on Facebook, can’t they?
Case Study # 2 – 89% cheaper cost / lead with Facebook Ads
Google Adwords in arguably the most used platform when it comes to online advertising. Hundreds of thousands of businesses use its daily traffic and leads.
But, it’s still expensive to reach for some.
Dave Rogenmoser of The Market Results, identified that cost/lead for a high-end app and web development company ranges between $250 – $1000 / lead on Adwords.
Although $250/lead was a good deal for a $80,000 contract, they wanted more.
Fast forward, they leveraged the narrow-down targeting capabilities of Facebook to target startups that might be in need of app development.
Dave mentioned that the hardest part of the campaign for them was to set targeting for their audience. As we saw from earlier case studies, narrowing down on your target audience is much more beneficial than broadening it.
And he did exactly just that- zoomed in on funded startups that might be in need of app development.
With a spend of $993 across a week, they were able to score 34 leads which was far much quicker and cheaper than Google Adwords.
From the first week of the run, they were able to decrease their cost/lead to $28 a piece, 89% cheaper than what it takes from Adwords.
This goes to show you that how cost effective leads from Facebook can turn out to be when compared with other options.
Case Study # 3 – How Veeroll Sold 122 Subscriptions with $2.5k Spend on Facebook Ads in 2 Weeks
This case study is another classical example that Facebook can be effectively used to generate leads for B2B businesses.B2B businesses. It also shows how businesses can gain better results by using video ads and continually optimizing the campaign to improve performance.Veeroll along with other places started off their campaign on Facebook and sent all traffic to a webinar funnel. They were also tracking website conversions to know how many people referred from Facebook were converting on that landing page.
They set their targeting and created the ads. Initially, they were getting a higher CPC.
Although their primary objective was to show the video ads, they also tested the text ad along with it and they saw a huge difference between both.
This the stats on their text ad;
And compare that to the video ad;
They spent a little more on the video ads, but have 18X more engagement and were 3.5X more than the text ads.
So seeing the video ads were proving better, they went on creating multiple video ads.
This is one of the video ads they were using.
Specifically, implementing retargeting on the website helped them lower their CPC and improve their conversions.
At the end of 2 weeks campaign, they were able to have 122 signups that resulted in $11,000 of monthly revenue that too just from a $2500 in ad spend.
That is almost 400% is profit against the cost of Facebook Ads, not to mention that the lifetime value of these customers will be way much than this.
Case Study # 4 – How Servando got 500% ROI from a $20 Facebook Ad budget
This case study is especially useful for people and businesses that don’t have a product of their own but are promoting affiliate products.
We have often seen our customers using Facebook Ads for promoting affiliate offers, but they seem to struggle in creating an effective strategy.
One of the biggest mistakes they make is not using the landing page effectively.
It’s not difficult or impossible to send traffic from Facebook. If you set your targeting right, you will still be able to get the required traffic.
However, if you are promoting affiliate products on Facebook, don’t send them straight to a sales page but to a “bridge” page first.
This is what Servando Silva of Stream-Seo did. For the affiliate offer, he was promoting using two landing pages.
1 – One page that had a description of the offer and a Free Trial button that took them straight to the sales page.
2 – One that has an opt-in form ( just for email) and after submitting will lead to the sales page.
He spent overall $20 on ads on both the ads pages and was able to earn $100 in commission and 60 valuable leads.
Though the sales came from the first page, he was able to score valuable leads via the second ad and landing page.
Not only did he earn $80 over his $20 spend, but he also grew his list which he can leverage in the future.
From the 198 people that clicked on from his Facebook Ads, almost 119 clicked on to the affiliate link. So this shows that bringing quality traffic certainly works in your favor.
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